Dhavan V. Shah
Maier-Bascom Professor, University of Wisconsin-Madison
About Professor Shah
Dhavan V. Shah is Maier-Bascom Professor at the UW-Madison, Director of the Mass Communication Research Center (MCRC) and Scientific Director in the Center for Health Enhancement System Studies (CHESS). Housed in the School of Journalism and Mass Communication with appointments in Industrial and Systems Engineering, Marketing, and Political Science, his research focuses on communication influence on social judgments, civic and political engagement, and health support and behavior. He teaches courses on strategic communication, public opinion, research methods, political communication, media psychology, and information and communication technologies (ICTs).
This transdisciplinary center conducts research and development of innovative health systems, especially information and communication services, in order to optimize individuals’ health behaviors, quality of life, and access to services. Click here for more information about CHESS.
Research group studying the interplay of mass media, social context and modes of engagement in civic and political life. Past work focused on lifestyle politics and political consumerism; recent work has shifted to communication ecologies and polarized politics. Click here for more on CCCP.
This research group examines the influence of health communication, especially information technologies such as social and mobile media, on optimizing health behaviors, quality of life, emotional coping, and access to needed services. Click here for more information on HITS
This research team explores the social and psychological influences of social media, especially political blogs, video-sharing sites, and other user-created content, using surveys, experiments, content analysis, and other methods. Click here for more on SMAD
This cross-university team conducts research on the role of mass media, social networking, and interpersonal conversation on civic participation, campaign engagement, and youth socialization into public life. For more information on SPEC, click here.