- Era of Choice: Understanding Societal Changes.ppt
- Era of Choice: Responsing to Diminished Effectiveness.ppt
- Integrated Marketing Communications and Connections Planning.ppt
- Media and Estimates of Audience Size.ppt
- Media and Estimates of Audience Exposure.ppt
- Reach and Frequency: Reach Curves and Effective Frequency.ppt
- Media Strategy: Understanding Audiences – SMRB/MRI.ppt
- Media Strategy: Understanding the Competition – BAR/LNA.ppt
- Sales Analysis and Geographic Strategies.ppt
- Weighting and Scheduling Strategies.ppt
- Intermedia Comparisons: Media Strengths & Weaknesses.ppt
- Media Relations Strategies.ppt
- Media Buying: Negotiating Network Upfront.ppt
- Media Planning: Objectives, Strategies, and Plan Development.ppt
- The Internet: Trends, Resources, Techniques.ppt
- Setting and Allocating the Budget.ppt
- Testing, Experiments, and Media Planning.ppt
- Ethics and Strategic Communication.ppt\
- The Future (and Your Future) in Strategic Communications.ppt